Because we were growers first, we know how vitally important it is to be scrupulously honest with everyone we work with—our suppliers, our employees, our customers, and—most critically—our growers. Growers hear a lot of things and many promises are made. But promises loosely made are also loosely broken.
At GoldRiver Orchards, we make very few promises. But the ones we make we consider sacrosanct. For example, we report our average prices by variety every year to our growers so they can compare their return to the average return for all GoldRiver growers. We don’t try to manipulate the numbers by reporting returns for the “top 10%” or divide returns by tiers. We simply give our growers the numbers and let them make a simple and valid comparison.